Happy New year from everyone at S1 Mentoring.
As we enter the new year, its that time of the year in which many people start their new year resolution, but why do 9/10 people fail? because they plan for results and not habit change.
Many personal trainers and fitness businesses in the UK will be planning to have more clients in 2018, to start an online training programme, to start that group training they never got round to, to do more social media to publicise themselves better, to achieve their financial goal.
To give yourself a goal is fantastic however create a plan on how to change your habits to achieve that goal, for example if your trying to boost your social media because your want more publicity to gain more clients, start with a social media calendar; plan when your going to post on what day, review what posts are attracting more followers and enquiries, is it videos, picture or blogs, then react to the your analysis and publicise more of what works.
If you work on a gym floor and your looking to gain more clients and earn a certain amount of money. once again plan your habits, how many appointments do you need to gain a client, and how many engagements do you need to do to get one appointments. What types of engagement are you going to do for most productivity at what times in the day, for example 9:30 - 11 fast 20min PT tasters, 5pm - 7pm face to face SMART engagements, 1-3pm gym low users and new members calls. Once again review your week and see how productive you were.
Give these processes a try, you will find that after weeks of planning and reviewing weekly for your productivity to achieve your weekly goal you will develop the habits needed to achieve your 2018 goals.
I have been working in the Midlands for the last two weeks with over 75 personal trainers who are mostly employed, one thing that keeps popping up is that personal trainers are limiting themselves. If you are a personal trainer offering one service which is one to one training you are not only limiting your earning potential but limiting the people you can sell to. Realistically not many people can afford £30/£40/£50 per week on a 1 hour training session; this is indicated by top health clubs such as David Lloyd and Virgin Active only penetrating 5% of their membership into personal training.
One of the Most successful fitness business for nutrition is weight watchers with more than two million people signed up paying a simple fee of £4.49 a week for nutritional guidance and weigh ins. As a Personal trainer you should use weight watchers as an inspiration to run your own weight loss/fat fighting/ health change group.
At S1 Mentoring we have worked with trainers over the UK to start their own groups which deliver a nutrition advice night, following a simple module to keep each week different, and a HIIT session night. The Results from these sessions have been amazing with some trainers having over 50 people attend paying £10 a week. Now as a fitness professional your not only earning good money per hour but also helping more people achieve their goals.
BREAKDOWN OF THE ONE SERVICE EVERY TRAINER SHOULD DO:
- 1 nutritional session per week
- 1 Group HIIT session per week
- Cost £7 a session or £10 per week
If you want to learn more on how to set up this service for yourself email us at email@example.com
The most common thing I here is how people want to make a change in their life. They want to make a change to their financial situation or their lifestyle but want instant results instead of training themselves and conditioning themselves first to achieve their goals. The process of training and conditioning ourselves actually feels incredible when you gain that initial momentum, but most people don't even get that.
If you looking for lasting change to whatever your trying to improve you have to give up the idea of trying something, but instead fully commit yourself to what you want to achieve. There is examples of this all around our industry from people in the gym, who if they don't fully commit to their goal, loose 2lbs during the week then put the same 2lbs back on at the weekend. Same example with personal trainers having no plan each day on how many people they want to engage with, how many appointments they want to deliver that week etc etc their just trying to be a PT not being a fully committed fitness professional using their skills as a business.
To give up the idea of trying something and actually becoming a master at what you do, you need to enrol yourself with a coach or mentor. Surround yourself with a successful people/person as these people will teach you vast amount of things; ideas, finances, investments, business, skills which you can apply to yourself.
The one problem is that people always want to try to do it without a plan, direction and motive and it doesn't work so they try a few more things, then eventually they run to something else. Over my years in the fitness industry i have seen many personal trainers come into the industry with no real plan or direction, fail and go into a variety of other work. If you don't want to follow this pattern or this sounds like you and you you want an extraordinary jump in your quality of life where you are consistently grow and produce the results you want to my advice would to you would be to get a mentor or a coach.
Last Month I had a Skype call with a personal trainer who has been successfully been delivering 35 hours a week one to one sessions for £42 per hour for the last 4 years. He has done what 90% of personal trainers in the fitness industry fail at doing, but what was interesting was he still was not happy. As you know being a personal trainer usually takes up all of your social hours with doing clients, early mornings and late nights followed by the odd Saturday. Although he has a fantastic clientele and income, he was feeling burnt out and was struggling to see a future where he could sustain his business. Over the last Month he has introduced different revenue streams with our guidance such as product selling, group training, team training and online training; with this guidance in just one month he has been able to lower the hours he is working to 27 hours per week, with weekends completely FREE!! and earning more money per week. Therefore I have some advice for any trainers successful or newly qualified personal tariners; Firstly as an exercise write down your perfect working week, what will it look like? secondly it is important that you have different revenue options, not only to earn more for your time but to give potential clients a variety of options that fits their training and financial situation.
At the weekend I watched the All Blacks beat the the British and Irish Lions in a rugby stadium they haven't lost in since 1994. When I watched the two time world champions beat a team made up of the very best players from four different countries I asked myself the question "why are they the best?'. The reason they are the best and two time world champions is because they perfect the basics. One to fifteen can all do basics skills faster and under pressure; Every member of the squad's work rate is 100% around the field and 150% if someone makes a half break; Their focus is for the full 80mins never giving a minute for rest. These three basic's of skills, work rate and focus is what makes them the best and the reason year after year, player after player they produce high quality rugby. My second thought was "what is we applied these 3 basics to a personal trainers business?".
If a personal trainer who has just finished their level 3 qualification got the skills needed to build a business, a business plan broken down to insure their productivity and work rate was always at 100% and finally having a financial/business goal to keep their focus on what they need to achieve, most personal trainers would be successful.
Working with personal trainers all over the UK, many new personal trainers believe that doing lots of different skilled courses such as kettle bells, TRX, Powerplate, Vipr etc. will improve their business, when in reality they lean many different training skills non which help build a business. My advice to new personal trainers is keep the basics simple:
- Be a weight loss specialist as thats 90% of our business.
- Learn the skills to help build your business.
- Have a business plan.
- Have a financial/Business Goal.
Give it a try.
That Friday feeling, looking forward to the weekend. However as a personal trainer it is important you review your working week and how productive it has been, this is one of the most important things when growing a personal training business. Have a go yourself before you enjoy your weekend rest.
1. How many hours did you work this week
2. How many engagements did you do this week
3. How many appointments did you do
4. How many new clients were gained this week
The first step to growing a business is to understand your productivity and your conversions. Many personal trainers fail because they don't treat their time as a business.
Do you know your conversion rate?
Do you log your productivity?
Do you know what you need to do next week to grow your business?
If the answer is no to any of these question's we can help transform your business.
Get in contact: firstname.lastname@example.org
Now you can enjoy your weekend!
Great first meeting of the GROW BIG Programme with Sarah this morning who has just started her personal training business. Sarah like many personal trainers has just qualified her level 3 personal training course and had no idea how to start selling her services. This is a common subject that keeps popping up with our new personal trainers and trainers all over the UK, therefore here is the key 5 things to have in place before starting your personal training business:
1. A Personal Training Package - What are your clients paying for
2. Different Personal Training Packages - One to one/ Group/ Team/ Online/ Supplements etc.
3. A Personal Training Contract - How are they going to pay, what is the agreement of expectations
4. An appointment structure - that supports your packages and clients goals
5. A business plan - how many people do you need to engage with to get a appointment and how many appointments to get a client?
If you are finding yourself in the same situation as Sarah get in contact with us on email@example.com and see how we can set you up for success and transform your business.
Karl Smith Founder of S1 Mentoring